About Infinity Nikki

Infinity Nikki is an open-world dress-up adventure game that blends fashion styling with exploration, platforming, and puzzle-solving in the fantasy world of Miraland.

Players control Nikki and her cat companion Momo, collecting outfits (some with magical abilities) to navigate the world and compete in Stylist Duels. The game features gacha mechanics, allowing players to acquire new clothing items through in-game currency or microtransactions.

Campaign Overview

DE, FR & SPA

Markets

YouTube & Twitch

Platforms

6-15 Dec 2024

Timeline

The Infinity Nikki campaign was designed to captivate gaming audiences by showcasing the charm of this cozy open-world game.

Targeting German-, French-, and Spanish-speaking creators, the campaign highlighted Infinity Nikki’s unique blend of platforming, puzzle-solving, and dress-up gameplay.

Through strategic partnerships, the campaign achieved significant visibility and engagement, with content going live in December to maximize seasonal audience interest.

With 18 YouTube integrations and 4 Twitch live streams, the campaign successfully connected with Open-world RPG, JRPG, and Cozy Gamers, driving both awareness and audience interaction with the game.

Meet the Influencers

ARSEL Juega

225K Subscribers

Broady

116K Subscribers

ZeldaMeister

97.9K Subscribers

Pepe El Mago

2.71M Subscribers

Casquey

924K Subscribers

Luz World

44K Subscribers

sukidingels

63.9K Followers

Nynyhon

71.7K Followers

Campaign Video Content

Fan Engagement

Campaign Successes

1.3M+ Views!

Generated over 1.3M views on YouTube & Twitch!

Diverse Audience!

Attracted the communities intereted in cozy open-world games!

Multi-Platform!

Used 2 different platforms to run the campaign!

Read More:

TokyoTreat Case Study 2022

Persona 5 Royal Case Study 2022

Like a Dragon: Ishin! Case Study 2023

The post Infinity Nikki Case Study 2024 appeared first on GameInfluencer.

Why Q5? Lower advertising costs and a highly engaged audience create the perfect storm for brands to drive growth. And the ultimate cheat code for maximizing your Q5 campaigns? User-Generated Content (UGC).

Here’s why UGC is your go-to strategy for turning Q5 into a launchpad for Q1 success:

Relatable Gameplay

Gamers trust other gamers. When your audience sees real players enjoying your game, it resonates. UGC builds hype and fosters authenticity, making potential customers think, “If they’re loving this, I need to try it too!”

Save Coins, Earn Big

Think of UGC as finding treasure in a hidden chest—it’s cost-effective and brings incredible value. With UGC, you can stretch your marketing budget further while delivering highly engaging content that boosts ROI.

Level Up Across Platforms

The versatility of UGC means you can tailor it to any platform. TikTok videos, YouTube Shorts, Twitch clips—UGC adapts effortlessly, keeping your campaign fresh and relevant wherever your audience hangs out.

Start Your Q5 UGC Campaign

Ready to unlock the potential of Q5? Let’s craft UGC that’s as addictive as your game. From connecting with players who genuinely love your game to producing scroll-stopping content, we’ll handle every step.

Make Q5 your ultimate marketing power-up and set the stage for a strong Q1.

Start Your UGC Campaign Today!

The post Ready to Win Q5 For A Strong Start in 2025? appeared first on GameInfluencer.

Why Steam Wishlisting is Perfect for Black Friday

Wishlisting on Steam lets gamers keep track of titles they want, while Steam’s notification system reminds them of sales and updates, making it a natural way to turn interest into action. Boosting your game’s wishlist numbers ahead of Black Friday maximizes visibility, increases the chance of conversion, and ensures your title is noticed when your discount goes live.

Steps to Maximize Your Black Friday Impact with Steam Wishlisting

Run a Pre-Black Friday Wishlisting Campaign: Partner with gaming influencers to encourage wishlisting. GameInfluencer.IO offers a 10% discount for new clients to help you jumpstart your campaign with influencer reach.

Showcase Exclusive Content: Share game previews or limited-time in-game bonuses to incentivize wishlisting and drive interest.

Harness Steam Wishlisting for a Successful Black Friday

Build your Steam wishlist ahead of Black Friday and ensure your game stands out during this competitive season. With targeted influencer campaigns, Steam wishlisting, and direct-to-consumer alerts, you can drive sales, expand your player base, and amplify your brand’s reach just in time for the holiday rush.

Set your brand up for a successful Black Friday—sign up on GameInfluencer.IO and let your Steam wishlist boost your Q4 results!

Sign Up on GameInfluencer.IO

Use Steam wishlisting to build momentum and capture your audience’s attention for Black Friday. GameInfluencer.IO’s Black Friday Gaming Boost helps you connect with influencers and maximize your holiday ROI with ease. Sign up, use code GIO-BLACKFRIDAY-BOOST for a discount, and make this Black Friday your biggest yet!

The post Q4 Wishlist: Boost Your Black Friday Gaming Campaign with Steam Wishlisting appeared first on GameInfluencer.

As the shopping season reaches its peak, there’s no better time to supercharge your brand’s marketing efforts. This Black Friday, GameInfluencer.IO is thrilled to unveil the Black Friday Gaming Boost Campaign, offering new clients an exclusive 10% discount on their first scalable gaming influencer campaign to help brands stand out in the crowded holiday market.

Why Black Friday is the Perfect Time for Gaming Campaigns

Black Friday is synonymous with excitement, unbeatable deals, and massive consumer activity. For gamers, it’s a season of tech upgrades, game releases, and time to dive deeper into their favorite hobbies. This makes it the perfect time for your brand to engage with your audience through targeted influencer marketing. By teaming up with influential gamers, your brand can seamlessly connect with an enthusiastic, purchase-ready audience.

Get A 10% Discount For Your First Campaign!

At GameInfluencer.IO, we know how to make your brand a gaming powerhouse. Our platform offers:

Extensive Influencer Network: Connect with a diverse range of gaming influencers who can authentically promote your Black Friday deals.

Advanced Analytics: Monitor the performance of your campaigns with precision to maximize your holiday season ROI.

Effortless Campaign Management: Our platform simplifies every aspect of influencer marketing, ensuring your Black Friday campaign runs smoothly and efficiently.

How to Get Started

Taking advantage of our Black Friday Gaming Boost is simple:

Sign Up on GameInfluencer.IO: Create your account and explore our platform.
Our campaign manager will guide you through the process.
Use the code below when discussing your first campaign with our team:

GIO-BLACKFRIDAY-BOOST

This offer is valid until 30 November 2024, so don’t wait! Whether you’re aiming to boost sales, increase brand awareness, or engage a new audience, our Black Friday Gaming Boost provides the perfect opportunity.

Join the Black Friday Gaming Boost Today!

Don’t miss out on the biggest shopping event of the year. Join the Black Friday Gaming Boost campaign and watch your brand make a splash in the gaming world this season. Sign up today and take your Black Friday to the next level!

The post Level Up Your Black Friday Campaign with GameInfluencer.IO’s Gaming Boost! appeared first on GameInfluencer.

Rediscover the nonogram genre with Nono Crossing!

This summer, our GameInfluencer team helped Two Desperados launch an influencer marketing campaign for Nono Crossing, a unique casual mobile game with cute, memorable characters, whimsical aesthetics, and innovative gameplay that combines puzzles with nonograms.

To highlight the game’s features, we have activated 5 TikTok creators in Lifestyle, Entertainment, DIY and Crafts, and Gaming.

Our goals were to increase direct downloads by driving immediate installations, boost organic downloads by enhancing discovery and searchability, enhance brand awareness to gauge and encourage word-of-mouth promotion.

Meet the Influencers

jessandscottie

786.4K Followers

angela4realestate

628.2K Followers

laura_the_explorerrr

479.8K Followers

Floriona

102.6K Followers

Em Fandango

428K Followers

Campaign Video Content

Each influencer release a TikTok video + spark ads for 7 days. Em Fandango’s ad resulted as the most viewed video of the campaign, exceeding 690,000 views, while angela4realestate achieved the highest average time watched with 6.40sec. Check out some of the content!

Fan Engagement

Campaign Successes

1.17M+ Views!

Generated over 1.17M views on TikTok!

Diverse Audience!

Attracted the communities intereted in casual mobile games!

Creative Content!

Delivered high qualitative and unique content!

Read More:

TokyoTreat Case Study 2022

Persona 5 Royal Case Study 2022

Like a Dragon: Ishin! Case Study 2023

The post Nono Crossing Case Study 2024 appeared first on GameInfluencer.

1. Authenticity at Its Core

UGC brings a level of authenticity that traditional marketing simply cannot replicate. When players create content around a game, it reflects their personal experiences, creativity, and passion for that game. This unfiltered enthusiasm makes UGC more relatable to other players, creating a stronger emotional connection than typical promotional campaigns. For gaming brands, this means tapping into a vast reservoir of genuine advocacy that resonates deeply with the community.

2. Building a Stronger Community

UGC plays a pivotal role in developing and sustaining vibrant gaming communities. Players love sharing their unique experiences, tips, and creations, fostering a sense of belonging. When brands encourage and promote this content, they actively support the community’s growth. Games like Minecraft and Fortnite have thrived on this model, with mods and player-created maps adding endless replayability. This strengthens player engagement and makes players feel like valued contributors to the game’s universe.

3. Driving Long-Term Player Loyalty

UGC extends a game’s life cycle far beyond its initial release. When players are empowered to create their own content, they’re more invested in the game, leading to longer play sessions and a deeper commitment. Whether it’s modding tools or a thriving fan art culture, UGC offers players new ways to interact with a game, fostering loyalty that can stretch over years.

4. Cost-Effective Marketing

For gaming brands, UGC serves as an organic marketing engine. Instead of investing heavily in traditional advertising, gaming companies can leverage the power of their players’ creativity. Streamers, YouTubers, and content creators drive awareness and excitement for games through Let’s Plays, tutorials, and reviews, reaching broader audiences without the brand needing to spend extra.

UGC is a game-changer for gaming brands because it drives authenticity, strengthens communities, and fosters deep, long-term loyalty. By embracing and encouraging UGC, gaming companies can build lasting relationships with players while creating a dynamic, ever-evolving gaming experience.

Our GameInfluencer team has grown to become the address for influencer marketing experts in the gaming industry. If you are unsure of finding the best fit for your campaign, make sure to fill out our campaign quote.

The post Why UGC Is a Game-Changer for Gaming Brands: Driving Authenticity and Player Loyalty appeared first on GameInfluencer.

1. Polish Your Steam Page

First impressions matter. Your Steam page is the first thing most potential players will see, so make sure it shines:

Compelling Game Description: Write a clear, engaging description that outlines the gameplay, story, and key features.

High-Quality Visuals: Include vibrant screenshots, GIFs, and trailers that highlight the best moments of your game.

Tagging: Use accurate and relevant tags so your game is categorized correctly and can be easily discovered.

System Requirements: List both minimum and recommended system requirements to avoid confusion later.

2. Create an Eye-Catching Trailer

A well-made trailer is often the deciding factor for users scrolling through Steam. It should:

Show Gameplay Early: Don’t wait too long to showcase actual gameplay. Hook viewers within the first 10 seconds.

Keep It Short: Aim for a 1-2 minute runtime to maintain attention.

Highlight Unique Features: Focus on what makes your game stand out, whether it’s the mechanics, visuals, or story.

3. Optimize Your Store Page for SEO

Steam’s internal search engine rewards strong, relevant keywords. Use phrases in your game title, description, and tags that players might search for. Be mindful of the language your audience uses and include variations to cover different search habits.

4. Utilize Wishlists Early

Even before your game is fully ready for launch, having a “Coming Soon” page lets players start wishlisting. The earlier you have this, the more time you’ll have to build a fanbase. Plus, Steam algorithms love games with high wishlist numbers and engagement, which can push you up in the store’s visibility.

5. Plan for Community Engagement

Building hype before launch is essential. Engage your audience on social media, gaming forums, and through platforms like Discord. Regular updates on your game’s development can remind potential players to wishlist your game and keep them excited.

6. Test, Test, Test

Bugs on launch can hurt your game’s reputation. Ensure your game is as polished as possible by running playtests and gathering feedback. Consider early access or beta testing to iron out issues before launch.

7. Set a Realistic Launch Date

Give yourself enough time to finalize the game, while also factoring in marketing efforts and review processes. A last-minute rush can result in missed details, so give your team breathing room to address any issues that arise before the big day.

8. Leverage the Power of Steam Events

Steam’s seasonal events, like Steam Next Fest, are fantastic opportunities to showcase your game to a broader audience. Participating in these events can drive more traffic to your game page and boost wishlist numbers significantly.

A successful Steam launch doesn’t happen overnight. It’s a mix of strategic planning, community engagement, and perfecting the details. By following this checklist and ensuring your game is wishlist-ready, you’re setting yourself up for a smooth and successful launch.

Our GameInfluencer team will boost your steam wishlisting and drive targeted traffic to your Steam page, increasing conversions.

Together with our extensive network of gaming influencers, we run performance-base campaigns for your upcoming titles, encouraging players to add your game to their wishlists.

START NOW

The post The Ultimate Pre-Launch Checklist: Ensuring Your Game Is Wishlist-Ready on Steam appeared first on GameInfluencer.

Why Steam Wishlists Matter

Steam wishlists are more than just a metric—they influence how Steam’s algorithm promotes games. The more wishlists you gather, the more likely your game will be featured in “Popular Upcoming” or “Top Sellers” sections. Wishlists also ensure notifications are sent to users when your game launches, is discounted, or gets an update, directly driving sales.

How to Build Wishlist Momentum

Create a Polished Steam Page Early: Launch your page well in advance, using eye-catching trailers, visuals, and an enticing description. A professional page attracts early wishlists.

Leverage Social Media and Community Platforms: Engage potential players through Discord, Reddit, and social media with regular updates, teasers, and interactive content.

Use Targeted Ads: Run ads on Facebook, Instagram, and Reddit to drive traffic to your Steam page. Target niche gaming communities for the best results.

Partner with Streamers and Influencers: Collaborate with content creators for early access or giveaways. Streamers’ audiences can drive significant wishlist adds.

Join Steam Sales and Events: Participate in Steam Next Fest and other major sales events. Offering demos or early discounts increases visibility and wishlists.

Engage the Community Post-Wishlist: Keep potential buyers interested with regular updates, new content reveals, or developer commentaries to maintain hype until launch.

Steam wishlists are a critical part of a successful launch. By building a strong wishlist base through early engagement, strategic marketing, and active community participation, you can maximize your game’s visibility and turn wishlists into sales when it matters most.

Our GameInfluencer team will boost your steam wishlisting and drive targeted traffic to your Steam page, increasing conversions.

Together with our extensive network of gaming influencers, we run performance-base campaigns for your upcoming titles, encouraging players to add your game to their wishlists.

START NOW

The post Unlocking Growth: How to Build Hype and Momentum for Your Game Through Steam Wishlists appeared first on GameInfluencer.

How UGC Boosts Engagement

1. Organic Word of Mouth

When players create and share content, they become your game’s marketers. Whether it’s a video of a custom level on YouTube, a detailed mod showcased on Reddit, or a viral TikTok showing off a unique in-game build, UGC helps your game reach new audiences without the need for traditional advertising.

2. Influencer Amplification

Content creators on platforms like YouTube and Twitch have built careers around showcasing UGC. Whether it’s walking through fan-created mods or testing out player-made maps, these influencers act as multipliers for your game’s reach. Influencers thrive on unique, shareable content, and UGC provides them with an endless stream of material to work with.

3. Expanding Cultural Footprint

UGC enables your game to transcend its original design. When players build their own stories, characters, or worlds within your game, it can lead to a cultural movement that lives beyond the scope of the original title.

Expanding Reach Through UGC

UGC acts as organic marketing. Players share their creations on platforms like YouTube, Twitch, and social media, attracting new audiences and extending your game’s reach. Influencers amplify this effect by showcasing unique player-made content, driving engagement and downloads.

Best Practices for Developers

To harness UGC, provide intuitive tools for creation, encourage sharing through social integration, and highlight top creators. By empowering players to be co-creators, developers can build more engaged communities and keep their games thriving for years.

User-generated content isn’t just a feature—it’s a game-changer.

Our GameInfluencer team has grown to become the address for influencer marketing experts in the gaming industry. If you are unsure of finding the best fit for your campaign, make sure to fill out our campaign quote.

START NOW

The post From Players to Creators: How UGC Elevates Your Game’s Reach and Engagement appeared first on GameInfluencer.

Here’s how you can leverage wishlists to grow your game’s audience and create a strong player base before launch.

1. Drive Wishlist Adds with Compelling Marketing

Your Steam page is a crucial first step. Ensure it’s optimized with high-quality trailers, screenshots, and a compelling description that showcases what makes your game unique. Alongside that, engage your audience on social media with teasers, updates, and behind-the-scenes content. Hosting giveaways or special wishlist campaigns can encourage more people to add your game.

2. Engage Influencers to Build Hype

Gaming influencers can massively boost wishlist numbers by showcasing your game to their followers. Whether it’s through gameplay previews, live streams, or reviews, influencers help generate excitement and encourage players to add your game to their wishlist. Platforms like G.IO make it easier to connect with influencers who align with your game’s target audience, ensuring authentic promotion.

3. Turn Wishlist Interest Into a Community

Build a community around your game before launch by interacting with wishlist adders. Use platforms like Discord or social media to start conversations, share updates, and gather feedback. Engaged players feel more invested, and this community will be ready to support your game from day one.

4. Maximize Early Sales with Wishlist Notifications

When your game launches, Steam automatically notifies everyone who wishlisted it, driving immediate sales. This early surge can improve your game’s visibility on Steam’s platform, increasing its chance of reaching the “Popular” sections and being seen by even more potential players.

Our GameInfluencer team will boost your steam wishlisting and drive targeted traffic to your Steam page, increasing conversions.

Together with our extensive network of gaming influencers, we run performance-base campaigns for your upcoming titles, encouraging players to add your game to their wishlists.

START NOW

The post From Wishlist to Play: Building a Dedicated Player Base Before Your Game Launches appeared first on GameInfluencer.