Case Studies Archives &#8211; GameInfluencer

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Nono Crossing Case Study 2024

Nina — Thu, 31 Oct 2024 09:22:20 +0000

Rediscover the nonogram genre with Nono Crossing!

This summer, our GameInfluencer team helped Two Desperados launch an influencer marketing campaign for Nono Crossing, a unique casual mobile game with cute, memorable characters, whimsical aesthetics, and innovative gameplay that combines puzzles with nonograms.

To highlight the game’s features, we have activated 5 TikTok creators in Lifestyle, Entertainment, DIY and Crafts, and Gaming.

Our goals were to increase direct downloads by driving immediate installations, boost organic downloads by enhancing discovery and searchability, enhance brand awareness to gauge and encourage word-of-mouth promotion.

Meet the Influencers

jessandscottie

786.4K Followers

angela4realestate

628.2K Followers

laura_the_explorerrr

479.8K Followers

Floriona

102.6K Followers

Em Fandango

428K Followers

Campaign Video Content

Each influencer release a TikTok video + spark ads for 7 days. Em Fandango’s ad resulted as the most viewed video of the campaign, exceeding 690,000 views, while angela4realestate achieved the highest average time watched with 6.40sec. Check out some of the content!

Fan Engagement

What a fun game!
Cassie Mom + Wife life

Nono Crossing is our favorite game!
Edith

What a cool game!
Erden Weiner

Campaign Successes

1.17M+ Views!

Generated over 1.17M views on TikTok!

Diverse Audience!

Attracted the communities intereted in casual mobile games!

Creative Content!

Delivered high qualitative and unique content!

Read More:

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Wizz App Case Study 2024

Nina — Mon, 26 Aug 2024 09:21:32 +0000

Wizz App Creative Campaign

Our GameInfluencer team helped Voodoo launch an influencer campaign for their app, Wizz, the ultimate online platform for random chats with people from all over the world.

This campaign focused on 2 main platforms: YouTube and Twitch, allowing for a broad approach and reaching audiences across the social media spectrum.
For the creators themselves, our team focused on Fortnite creators, which allowed us to target the ideal customer profile: 18-24, US focused.

Meet the Influencers

Reaxtion

515K Subscribers

Carter2k

281K Subscribers

cooper

291K Followers

EpikWhale

257K Followers

Campaign Video Content

The content itself varied depending on the platform. For YouTube, we activated pre-roll integrations that were approximately 2 minutes in length, while on Twitch, influencers used the Wizz app to find and play a game with their audience.

A wholesome moment on Cooper’s stream was where one of the viewers from Wizz invited his little brother into the Fortnite lobby with his favourite creator.

Campaign Successes

285K+ Views!

Generated over 285K views on YouTube & Twitch!

Diverse Audience!

Broad approach and reaching audiences across the social media spectrum.

Multi-Platform!

Used 2 different platforms to run the campaign!

Read More:

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Black Clover M: Half-Year Anniversary Case Study 2024

Nina — Tue, 13 Aug 2024 12:12:08 +0000

Celebrate Six Months With Black Clover M!

Black Clover M: Rise of the Wizard King

Black Clover M : Rise of The Wizard King is a licensed RPG based on the popular anime series from “Shonen Jump” and TV Tokyo. Between 30 May and 3 June, our GameInfluencer team has launched a new influencer campaign to celebrate the game’s half-year anniversary and support Garena in promoting new events, quests and challenges.

The campaign was strategically divided into two phases: Pre-launch and Half-Anniversary launch, focusing on YouTube and TikTok to maximize reach and engagement.

Targeting anime and anime game enthusiasts, multigaming influencers, and fans of Japanese/Anime culture, the campaign effectively captured the interest of a diverse and passionate audience.

Meet the Influencers

Guinxu

920K Subscribers

Putupau

641K Subscribers

Iconoclaste

574K Subscribers

Ninotakutv

456K Subscribers

megamax

5.1M Followers

keinpart2

1.3M Followers

Lilmcqueen

1.1M Followers

Shahrukh_1412

907K Followers

Campaign Video Content

We’ve activated TikTok and YouTube influencers from FR, DE, and SPA markets, creating and promoting such content types as pre-roll integrations, dedicated videos, and TikTok influencer videos (+Spark Ads 7 days).

One of the best performing creators were Julgane (FR, YouTube), his video exceeded 408,000 views, and ScienceGamingTV (FR TikTok) with over 2.3M views in total!

One of the most creative videos was published by OPFuture on YouTube where he recorded a rap song dedicated to Black Clover M.

Fan Engagement

Black Clover M I played it as soon as it came out it is very good.
brahian

I play this game and just drew Black Asta in the event on the first spin I was so happy.
Moinsen

The black clover game is a true masterclass
TOMIOKA GIYU

Very nice song for a great game! Nice collaboration.
Charizma867

Campaign Successes

11.6M+ Views!

Generated over 11.6M views on YouTube & TikTok!

Diverse Audience!

Attracted the communities intereted in Japan, anime, ARPG & JRPG.

Multi-Platform!

Used 2 different platforms to run the campaign!

Read More:

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Warhammer Combat Cards G.IO Case Study 2024

Nina — Tue, 23 Apr 2024 09:26:38 +0000

Warhammer Combat Cards Campaign

Together with Phoenix, we ran a scalable influencer marketing campaign for Warhammer Combat Cards, a card game featuring your favorite miniatures from Games Workshop’s Warhammer 40,000 Universe.

The CPC campaign set on G.IO covered the Tier 1 markets and involved YouTube influencers who integrated ads in their videos and promoted the game after its release. The ads have successfully gained over 4.2K clicks and 12K+ views, attracting new audience to know and download the game.

Meet the Influencers

MoreSIEG

51.8K Subscribers

StrikingScorpion82

97.9K Subscribers

More LiamDoesGame

1.51K Subscribers

FernanPlayz

3.07K Subscribers

VALI

28.2K Subscribers

J B

4.59K Subscribers

Thess l Zockt l

17 Subscribers

Campaign Video Content

The campaign for Warhammer Combat Cards generated 22 video ads with over 12K views collectively, contributing to the game’s widespread recognition. Let’s take a look at some of the content pieces:

Fan Engagement

love warhammer
yosoy Kush

Rock and stone!
pharmer jon

Campaign Successes

12.3K+ Views!

Generated over 12.3K views on YouTube!

Diverse Audience!

Attracted the communities intereted in gaming, card games and Warhammer!

Fully Automated!

Ran an automated performance-based campaign!

Read More:

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CoCo BUBBLE TEA x Diablo IV Case Study 2023

Nina — Tue, 16 Apr 2024 08:10:49 +0000

Platforms

About CoCo BUBBLE TEA

CoCo Tea is a premium bubble tea brand with more than 30 locations in New York, New Jersey & Massachusetts and over 5000 stores around the world.

In addition to a wide variety of bubble tea selections and fruit tea options, CoCo BUBBLE TEA is dedicated to recreating tea drinking experience, introducing new drinks to the market.

Campaign Goal

The primary goal was to push the CoCo x Diablo IV promotion in US, UK and worldwide to increase brand awareness on social media and attract new customers to local CoCo Tea stores.

Meet the Influencers

Kariyu (US)

266K Subscribers

slime3d (HK)

97.7K Followers

Video Content

This camping focused on the 2 major platforms: YouTube and Instagram. Both activated influencers and their audiences had a large interest in Asian food, Diablo IV and action role-playing games.

During the campaign, we observed significant engagement and success on Slime’s Instagram Reels. Particularly due to the strategic alignment of influencers and platforms with the sponsor product and regions.

Fan Engagement

yo bro got the limited edition diablo IV x coco collab frozen orb drink actually pretty good imo
The Ghoul Hunter

Nice
Plaintiff9527

So attractive
abcdefgnes

Campaign Successes

140K+ Views!

Generated over 140K views on YouTube & Instagram!

Diverse Audience!

Attracted the communities intereted in Asian food and Diablo IV.

Multi-Platform!

Used 2 different platforms to run the campaign!

Read More:

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X8 VR Hero Shooter Case Study 2023

Nina — Thu, 21 Mar 2024 10:11:46 +0000

About X8 VR Campaign

Together with Thirdverse, we ran a scalable influencer marketing campaign for X8, the new 5v5 VR Multiplayer Hero Shooter. The game is set in a world where a digital cataclysm has forced a reboot of all contemporary shooters.

The CPC campaign set on G.IO covered the Tier 1 markets and involved YouTube influencers who integrated ads in their videos and promoted the game after its release. The ads have successfully gained over 6K clicks and 30K+ views, attracting new audience to know and download the game.

Meet the Influencers

MoreSIEG

51.4K Subscribers

Matteo311

62.8K Subscribers

ToXXuS

496 Subscribers

Daiter

13K Subscribers

EmpriixGaming

981 Subscribers

Campaign Video Content

The campaign generated 20 video ads with over 30K views collectively, contributing to the game’s widespread recognition. Let’s take a look at some of the content pieces:

Fan Engagement

A really cool game
Emkley

I love VR, I was just a casual gamer with flat screen. I now only buy VR games. I love feeling like I’m in the world I’m playing in.
dellper1

Campaign Successes

30K+ Views!

Generated over 30K views on YouTube!

Diverse Audience!

Attracted the communities intereted in shooters and VR games!

Fully Automated

Ran an automated performance-based campaign!

Read More:

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Persona 5 Tactica Case Study 2023

Nina — Thu, 07 Mar 2024 09:46:11 +0000

Join the Phantom Thieves Influencer Marketing Campaign!

About Persona 5 Tactica

Persona 5 Tactica is a tactical role-playing video game in which the player controls a party of up to three characters on a grid-based map populated by enemy units, who are directly confronted through the initiation of turn-based encounters.

The game is a title from the Persona series, itself a part of the larger Megami Tensei franchise, and was released for Xbox One, Xbox Series X/S, Windows, PlayStation 4, PlayStation 5, Nintendo Switch and Steam.

Join the Phantom Thieves as they lead an uprising of the heart! Assemble a team of beloved heroes in a brand-new story in this thrilling combat adventure set in Persona’s iconic universe.

Campaign Overview

The main goal when developing the influencer campaign for Persona 5 Tactica was to promote the title across FR, DE, ITA & SPA markets and cut through the social media noise.

We also focused on 3 major platforms: YouTube, Twitch, and TikTok, which allowed us to provide a broader approach and reach audiences across the social media spectrum.

To collaborate with the right content creators, our team searched for the channels run by anime aficionados, multigaming (strategy gaming, ARPG & JRPG) influencers, and Japanese/Anime culture enthusiasts.

Meet the Influencers

Frag Nart

261K Subscribers

Quei Due Sul Gaming

601K Subscribers

benzaieTV

702K Subscribers

Creativo en Japón

142K Subscribers

RocketBeansTV

481K Followers

Cydonia_Chiara

166K Followers

TiTavion

39.4K Followers

Shisheyu_Mayamoto

129K Followers

Andy Lee

1.1M Followers

gamingbites_deutsch

59.1K Followers

ChickenHouseTV

559.8K Followers

mrgrexx

176.7K Followers

Campaign Video Content

In the influencer marketing campaign for Persona 5 Tactica, we observed significant engagement and success, particularly due to the strategic alignment of influencers and platforms with the game’s RPG genre.

Fan Engagement

Thanks for the discovery, I’m a fan of the Persona series and this one left me skeptical… You’ve convinced me to give it a chance (even if I don’t like the chibi style as much as the series’ usual style).
Chocoboy5

“Persona 5 royal gives me more amine vibes anyway thanks for the recommendation”
drachenherz47

“3D games with a black outline like in Borderlands I love it”
Ben Pichard

1st time I’ve seen a game from this persona series. Cool discovery!
lognal4491

Campaign Successes

7M+ Views!

Generated over 16M views on YouTube, Twitch & TikTok!

Diverse Audience!

Attracted the communities intereted in Japan, anime, ARPG & JRPG.

Multi-Platform!

Used 3 different platforms to run the campaign!

Read More:

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Black Clover M Case Study 2023

Nina — Thu, 29 Feb 2024 09:16:30 +0000

Unleash Influencer Marketing Magic In The Immersive Adventure RPG

Black Clover M: Rise of the Wizard King

Black Clover M : Rise of The Wizard King is a licensed RPG based on the popular anime series from “Shonen Jump” and TV Tokyo. Immerse yourself in a magical fantasy world, experience classic original storylines while enjoying an easy to play strategy turn-based gameplay.

The game has been published by Garena International II and is now avaiable on mobile for both iOS and Android.

Campaign Overview

The main goal when developing the influencer campaign for Black Clover M: Rise of the Wizard King was to promote the title across the European markets (mainly DE and FR) and cut through the social media noise.

We also split the campaign into two phases : pre-launch and launch focusing on YouTube and TikTok, which allowed us to provide a broader approach and reach audiences across the social media spectrum.

To collaborate with the right content creators, we searched for the channels run by anime aficionados, multigaming (strategy gaming, ARPG & JRPG) influencers, and Japanese/Anime culture enthusiasts.

Meet the Influencers

MangaTrash

591K Subscribers

Kurono

932K Subscribers

Louis-San

1.33M Subscribers

Sofian Le GEEK

183K Subscribers

Lilmcqueen

1.1M Followers

Yacineovich

270K Followers

Andy Lee

1.1M Followers

keinpart2

1.3M Followers

Campaign Video Content

During the pre-launch phase, one of the best performing creators was SofianleGEEK, an influencer specializing in anime mobile games. Sofian demonstrated an exceptionally high CTR of 4.24%.

During the launch phase, we observed that the performance was notably better in France (FR), while Germany (DE) on Android also demonstrated strong results. The hype in France can be explained by the fact that France is the second-largest consumer of manga in the world, after Japan.

Fan Engagement

Best mobile game there is no debate
Hyxor

The game is masterclass in 3 days, I’ve finished the story mode and I’ve got 170k of power.
Cillian

the first ad that makes me want to try
anime_vf_lover

The game is mega fun and I’ve been playing it for a week now
Suzi Novakovic

Campaign Successes

16M+ Views!

Generated over 16M views on YouTube & TikTok!

Diverse Audience!

Attracted the communities intereted in Japan, anime, ARPG & JRPG.

Multi-Platform!

Used 2 different platforms to run the campaign!

Read More:

The post Black Clover M Case Study 2023 appeared first on GameInfluencer.

RAID: Shadow Legends G.IO Case Study 2023

Nina — Tue, 13 Feb 2024 12:53:35 +0000

Dive into a dark fantasy world with the RAID: Shadow Legends scalable campaign on G.IO!

In October 2023, RAID: Shadow Legends, the epic turn-based role-playing gacha game by Plarium, set the gaming community ablaze with a highly successful influencer marketing campaign. Running on G.IO, the campaign covered Tier 1 markets globally, and the results were nothing short of spectacular. Join us as we delve into the details of this RAID: Shadow Legends campaign case study and explore how G.IO’s scalable approach unleashed the power of influencer marketing.

Campaign Goal

The goal was to run a scalable influencer marketing campaign that would introduce RAID: Shadow Legends to a wider audience. The game, known for its dark fantasy world and unique Champions, was poised to reach new heights through strategic influencer partnerships.

The CPM campaign set on G.IO spanned Tier 1 markets and engaged 28 YouTube influencers. These influencers seamlessly integrated ads into their videos, effectively promoting the game to their diverse and global audience.

Meet the Influencers

Prince Vegeta

1.52M Subscribers

Anim3Recon

600K Subscribers

Gosu General TV

1.8M Subscribers

raptak Gaming

4.82K Subscribers

GodzillaMendoza

213K Subscribers

BoxBoxBox

77.4K Subscribers

Gamerturk

61K Subscribers

Leo – Kun

638K Subscribers

Campaign Video Content

The campaign generated 31 video ads with over 1.9 million views collectively, contributing to the game’s widespread recognition. Let’s take a look at some of the content pieces:

Campaign Successes

Great CPM!

Overperformed on client’s CPM expectations!

More Ads!

Overdelivered on quantity of content!

1.9M+ Views!

Generated over 1.9M views on YouTube!

Read More: