GameInfluencer Partners With Sanlo to Open up Influencer Marketing Opportunities to More Gaming Companies

GameInfluencer,  the leading influencer marketing agency in gaming, is excited to announce a new partnership with Sanlo. The fin-tech start-up focuses on providing financial opportunities to game developers to help scale their businesses through various financial tools and non-dilutive capital.

Sanlo is providing all game developers and companies from GameInfluencer access to financing possibilities through this relationship that are accessible via GameInfluencer’s platform and available to them on an open basis.

This collaboration benefits both GameInfluencer’s current and potential customers, enhancing current campaigns and paving the way for future ones to succeed.

“The partnership with Sanlo is an exciting next step for us and we truly believe this will be a game-changer for many brands and developers out there who are seeking financial support to create successful influencer marketing campaigns. We are happy to provide an opportunity for more companies to step into influencer marketing and grow their playerbases.” said Benedikt Seitz, CEO of GameInfluencer.

Olya Caliujnaia, Sanlo CEO & co-founder, comments: “We’re delighted to announce this partnership with GameInfluencer, as it represents a new avenue for enhancing the impact of marketing campaigns for game developers, allowing them to access capital that grants them the ability to maximize the effectiveness of influencer partnerships. The power of influencers in the gaming industry is growing and we’re excited to position ourselves as an enabler of this growth through our equity-free and transparent financing options.”  

This partnership expands Sanlo’s outstanding portfolio of cross-platform alliances, which include announcements of alliances with the educational game platform Legends of Learning in November and blockchain developer platform Stardust in July. This is a result of Sanlo’s quick capital deployment and growing demand for its financial insight solutions.

About GameInfluencer

GameInfluencer is the leading influencer marketing and talent management company for the gaming and entertainment industry. Founded in 2016, the company’s mission is to become the gateway to 3 billion video gamers. For brands, GameInfluencer helps realize influencer campaigns on a global scale, while providing the perfect talent. Its list of clients includes brands such as: Tencent, Samsung, Sega, Ubisoft, Paradox Interactive, Facebook, and NVIDIA.

About Sanlo

Founded in 2020 by Olya Caliujnaia (CEO) and William Liu (CTO) in San Francisco, Sanlo employs a team of 22 people and has raised $13.5M in investment to date and a dedicated $200M fund to provide financing to the independent game and app developers. The fintech startup provides digital financial advice and non-dilutive capital to game and app developers. Investors include Konvoy, Initial, Index, Portage, XYZ, GFR, London Venture Partners and Fin Capital, alongside highly regarded angel investors, such as Kristian Segerstrale, Brian Corrigan, among many others. 

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LOUD is a Brazilian Esports team founded in 2019 by influencer Bruno “PlayHard” Bittencourt, and entrepreneurs Jean Ortega and Matt. The organization became very popular on FreeFire. However, it wasn’t the good results that gathered the fans’ attention, but the unique content the organization produced. In a very short period, LOUD became one of the biggest Esports organizations in Brazil despite only being present in the FreeFire competitive scene.

The unique content the players and streamers of LOUD create is what makes them so successful. This content increased the engagement levels of the organization. It also helped the players to let their brand grow, gaining more followers on social media, new sponsors, and more.

Last year LOUD entered the League of Legends competitive scene and quickly became one of the fan favorites. In a scene where PaiN Gaming had by far the most fans, the table quickly turned in the favor of LOUD. Despite only being in the League of Legends scene for a year the team has already established itself as a major player. 

Their engagement numbers on social media are the dream of every organization. Especially if you take into account, they were only created in 2019. They are by far the Brazilian Esports team with the most engagement online. LOUD had almost 66 million actions on their posts from January to June this year, averaging eighteen thousand actions per post. This is five times more than second-place PaiN Gaming.

LOUD is also the only organization in the world to beat the one billion views mark on YouTube. They did that in 2020, a little more than one year after their creation.

LOUD proves that focusing on digital marketing is a great way for your company to grow. By doing something unique, and entertaining, you can increase your engagement levels. Sometimes even faster than expected. A communication strategy and collaboration with the right people for your brand are key points.

LOUD proved that nothing is impossible when you have a creative plan and know how to execute it well. It’s an example for up-and-coming Esports organizations, but also for the ones that have been around for quite some time. Their strategy benefits the organizations and the players. This way players also want to join LOUD because of the work they do on social media. It’s a way for players to compete for titles, and at the same time work on their brand, and that is extremely important in today’s day and age.

If you want to get into Esports or are an Esports organization looking to up your digital media game, Game Influencer offers you “Esports Partnerships” that will help you enter the Esports scene or cement your place on it. 

                All images’ rights belong to LOUD, Globo Esports, Comscore.

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The Blast Premier Fall Final took place with a live audience in November. The fans made the tournament atmosphere feel ten times better and reminded us how important fans are for Esports.

Unfortunately for the fans, no live audience was permitted at the Blast Premier World Final. This time the event took place in the Blast studio. Blast made this decision due to the rapid increase of Covid-19 cases.

NAVI confirm their status as the best team of 2021

The CIS super team proved once again why they are the best team in the world. Natus Vincere has won every LAN tournament they had played with this roster and the Blast Premier World Final was no different.

However, their tournament start was far from great. Team Liquid was able to defeat the major champions 2-1 in the first series of the tournament. Some people thought this was the tournament where NAVI would finally be defeated on LAN.

Team Liquid was able to prove that NAVI bleeds but that was it. In the lower bracket where your tournament life is at stake in every series you play, the CIS team came through. Defeating some of the best teams in the world like: Heroic, G2 Esports, a rematch with Team Liquid, and Vitaly, securing their place in the Grand final.

In the Grand final, Navi reversed sweep Gambit Esports to claim another title. With this win, the team continues their streak of winning every LAN they have attended with this roster. They also claimed their ninth title of the year. All this shows they are head and shoulders above anyone else right now.

S1mple also secured another MVP award. The super-star player received eight MVP awards this year, and as the Best player of 2021 award gift-wrapped for him.

This event marks the culmination of a great year for CS:GO. Despite many having labeled the game as a dead one. The CS:GO community proved they are alive and well, and we can expect more great tournaments in 2022. Hopefully fans are able to attend the events.

You can get in contact with a CS:GO team if you are an aspiring CS;GO player or just want to know more about how a CS:GO organization works by contacting NAVI.

If you want to work with an esports team – send us a campaign quote

All images rights belong to HLTV.ORG, Blast.

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Finding a person with a big follower base that speaks to your target audience is a great way to promote your company and its products. At the same time, you gain also new customers and your audience grows.

Companies know that, for example, just paying a megastar influencer to promote one of their new products will help them reach a large audience.

With just a social media post, they reach a new or lost target audience that they would never be able to attract with traditional marketing methods.

Nowadays, Gen Z and millennials strain away from watching TV but are found on digital platforms like TikTok, YouTube, Instagram, and others.

When done right, any business can benefit from influencer marketing, and European company Swappie proved just that. Swappie is a European company that buys and sells refurbished smartphones.

Swappie’s Success

The company launched in 2016 with its headquarters in Helsinki. Swappie currently has annual revenue of 100 million euros and is represented in 15 European countries. Their slogan is “buy smart not new”, and if there is one thing that is smart about Swappie its not the smartphones, but their marketing strategy.

Swappie reached out to hundreds of influencers/content creators on YouTube and Tiktok, from various different genres. Their products are universal and can be applied to every industry that is represented on the earlier mentioned platforms. This allows Swappie to target a broad target audience for its influencer activations.

The company contacted a range of influencers from different industries like: cosmetics, technology, ASMR, singers, vloggers and tiktokers.  In a matter of months everyone knew who Swappie was, what they offered and why the were a real alternative in the mobile market.

Many negative online community comments were made about Swappie’s ad placements. Nevertheless, Swappie did not stop and grew to become a successful brand in Europe.

Swappie proved the value of influencer marketing and that when well-strategized, your company can massively benefit its reach.

If you wan to know more about Swappie you can check their website.

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The impact of the series was so big that many songs, music videoclips, reality shows, were inspired by Squid Games. From their uniforms to the games played on the series, everything about the series was in high demand. Many content creators and artists were quick to jump on the trend.

However, none of them did it as well as one of the biggest internet personalities and probably the biggest content creator on YouTube right now Jimmy Donaldson, better known as Mr. Beast.

Mr. Beast is known for creating some of the biggest trends on YouTube, and he is always one step ahead of everyone else. This time it was no different. Mr Beast stepped up his game and decided to do a real live Squid Game (without all the killing).

456 live contestants competed for a prize pool of 456,000 dollars with the games being the same ones that happen in the series. The production of the video cost about 3.5 million dollars, but at the end of the day, it was worth it.

The video quickly gained one million views and got the number one spot on the YouTube trending algorithm. Fast forward, two more weeks and the video sits now at 162 million views. It is safe to say… it was a hit!

The key point here is that the video game company Brawl Stars sponsored the video. Their logo is seen many times on the set of the games, and Mr Beast heavily promoted the company throughout the whole video. This was a win-win situation. Brawl Stars paid for maybe all of the expenses of the show, but they were able to reach 163 million people and counting in a matter of weeks. Something difficult to achieve in any other way.

This shows how beneficial it is to invest in influencer marketing because when done in the correct way, it can bring amazing results for you or your company. It also exemplifies why creating trends or following them is important. Finding a way to incorporate a cultural hit like Squid Games into your advertising strategy is a great way to get people to notice you.

Influencer marketing is here to stay and the sooner you adapt to that and start working on ways to use it to your advantage the better.

You can check the Mr Beast Squid Game video.

If you want to know more about influencer marketing campaigns, you reach out to us at GameInfluencer!

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Cryptocurrencies are on a roll for quite a few years now and their image has heavily changed. Now with a more established environment, new startups pop up left and right trying to incorporate Crypto into different ecosystems. One of them was Wallfair, who reached out to GameInfluencer with the goal to activate the Esports community through their new Crypto betting platform on esports events.

With a heavy European target audience, we decided to establish a 3-month partnership between Wallfair and the esports team HEET.

HEET is a European Esports team competing in cross-platform esports titles such as Valorant, CSGO, Rocket League, and others. With a recent addition of a female esports team, HEET even supports the female esports representation.

In a monthly partnership with HEET, Wallfair activated multiple content creators in combination with creative collaborations to help promote the soon launched Wallfair platform.

Campaign Goal

For the Wallfair partnership, we grew a European Esports crypto community that was heavily promoted and cultivated by HEET. It was a given that we wanted to focus on esports enthusiasm that overlapped with crypto interests. With a good portion of Esports audiences interested in crypto, we had the right potential to funnel these towards Wallfair.

With the high diversity in the HEET roster, goals we driven by daily, weekly, and monthly activations. The start of the partnership strategically concentrated on brand awareness and education. This was then followed by driving users to the Wallfair platform, acquiring sign-ups, and a waiting list of potential Wallfair users.

While the platform was still in development we still wanted to create a community and space for Wallfair where audiences were constantly updated on the platform progressions. Through cross-platform activations, our collaborative goal was to funnel HEET audiences to Wallfair.

HEET Content Creators

HGmony

53K+ Followers

MichaelAverage

232K+ Followers

Wonderbai

28K+ Followers

BZT

6K+ Followers

dnKK

3.6K+ Followers

BaddyG

1.4K+ Followers

HEETgaming

1.4K+ Followers

Partnership Activations and Assets

HEET tries to stand out to other esports teams by providing a wide range of creative opportunities for brands to express their collaborations.

While standard branding opportunities through twitch, socials, and tournaments were part of the partnership, we experimented with different types of storytelling to create unique brand experiences.

Now you may wonder what kind of assets we created…

HEET Trailers

Experience 3D high rendered trailers of esports content from HEET creators, which include brand placements.

HEET Giveaways

Give back to the community with HEET weekly giveaway events. From game currencies to game copies and other highly wanted gaming products.

HEET Comic

Creative storytelling through HEET’s comic stories with brand partners, which are posted regularly on socials.

Live Q&A

Get to know HEET, Wallfair, and their visions. Directly through a live Q&A session with the founders, connect brands with people.

Fan Engagement

With a new team partner being announced, it is very important to bring the brand close to the esports fans. Alongside AMA sessions, giveaways, and other events we heavily tried to engage with Heet’s audience. The goal was to awaken the interest in crypto, esports betting, and Wallfair as a brand.

The feedback on our collaborations was extremely positive with many excited for the future potential of this partnership. Together with the community, we achieved interest in esports betting with a cryptocurrency.

Other Case Studies in 2021:

Summoners War: Lost Centuria Case Study 2021

Smoking Frog Case Study 2021

Erica Case Study 2021

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The Chinese mobile developer Yodo1 reached out to GameInfluencer to activate a creative TikTok launch campaign to celebrate their 10th anniversary (GZ btw!). A campaign that we could not miss out on as a lot of nostalgic feelings are associated with this game.

If someone does not know Ski Safari, it is the downhill runner casual arcade game that probably most of you have played before.

The difference now is that Ski Safari relaunched as a FREE game for their 10th Anniversary.

Together with Yodo1 we executed 3 different creative concepts with 5 different content creators on TikTok. We collaborated with different types of TikTok channels including game meme, sports enthusiasts, and ski/skateboarding channels.

Campaign Goal

For the 10th Anniversary of Ski Safari, we collaboratively decided to focus on the US market as it is one of the biggest mobile markets in the west. It allows us to have better access to a multitude of large TikTok content creators that would fit well to the campaign.

The launch of the campaign highly focused on organic TikTok posts with content creators, while also creating spark ads for additional reach.

With a campaign duration of 3 weeks, we successfully managed to hit over nearly 1.2 million views with the total video playtime being over 4,500 hours. The creative concepts provided by the GameInfluencer team lead to a successful game comeback.

Together we acquired more users for Ski Safari, grew game revenue, and provided a heavy organic uplift through the TikTok platform.

Meet the Content Creators

Bob Reese

2.7M+ Followers

Corey Tonge

1.8M+ Followers

Reid Boehm

1.2M+ Followers

Sannioksanen

335K+ Followers

Domitrick

1.3M+ Followers

Campaign TikTok Content

We collaborated with well-known TikTok content creators like Bob Reese, Corey Tonge, Reid Boehm who we felt were great fits to the Ski Safari campaign for Yodo1. In total 5 TikTok content pieces were created for Yodo1 that reached over 1 million people. Below you can see the content items:

Fan Engagement

It was great to see how many people still remember Ski Safari and played it in the past. A great way to see reawake the nostalgic feelings of playing the game at school. Influencers like Bob Reese had over 12% engagement on their TikTok post, which is a fabulous result for a platform that usually sees 3-5% engagement.

The creative content on TikTok really made a difference in how the campaign was perceived, as well fitting integrations into the influencer’s “usual” content helped elevate the results for the campaign.

Read More:

AAX Case Study 2020-2021

Call of Duty Case Study 2020-2021

Honor 9X Pro Case Study

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Gaming chairs have become a must in every setup, the times of normal chairs or desk chairs is far gone and the reason is a simple one, if you are going to spend the majority of your day in front of the computer then you want to be as comfortable as possible and it’s also important to have a chair that helps you with your health since sitting for long hours in a wrong position will have an impact on your overall health but most specifically your lower back.

Secretlab is now the standard for gaming chairs worldwide, the Singaporean company that was started in 2014 has since then grown to become one of the largest companies in its sector, right now the company is estimated to be valued at two billion dollars and is seen by most as one of the biggest Esports brands in the world.

The company has also won multiple awards for best gaming chair in the market in the past couple of years, like the Editor choice awards at Tom’s Hardware, named best gaming chair by CNET.

It also has more than ten thousand five-star ratings what proves that this is the chair of choice for most gamers.

Secretlab sponsors some of the biggest Esports teams in the world

Some of the biggest Esports organizations in the world are also sponsored by Secretlab, League of Legends World champions and one of the most decorated organizations in Esports T1, multiple CS:GO major winners Astralis, two-time TI winner’s OG, G2 Esports that has a huge fan base across the globe and as success in multiple video games titles, North American giants Team liquid, Evil Genius, and Cloud9, Team Secret, as well as Chinese powerhouse Invictus Gaming.

This proves that not only the fans but also the pros chose Secretlab when it comes to gaming chairs, meaning the company is the seat of choice of the premier Esports organizations and players.

The biggest esports tournaments also have Secretlab as their brand of choice 

From all the official Riot Games League of Legends competitive tournaments which include some of the biggest in the world of Esports like the World Championship to Valves The International, Secretlab is the brand of election for most tournament organizers.

There are few companies that are seen as the absolute best in their field like Secretlab is, in just a couple of years the company was able to become a staple in their field and a model company in the world of Esports.

Only companies like Logitech, BenQ, and a few others were able to reach the same status that SecretLab was.

So, if you want a quality gaming chair look no further than SecretLab their quality is the best in the market, and if you still aren’t convinced you can check their reviews. 

If you want a customized gaming chair SecretLab also has you covered from your favorites, games, and even shows like game of thrones, you can discover their collections on their website.

Additional Information:

If you want to work with an esports team – send us a campaign quote

The post How Secretlab Became the Seat of Choice for Most Gamers appeared first on GameInfluencer.

The CRL is Supercell’s official esports league, featuring the best Clash Royale players from around the world with an overall prize pool of over $1.6 million!

Two players will compete for OKA Gaming in the final of the last 32 players from across the globe: Famouskid from Singapore & Furkan Arabaci from Turkey!

About OKA Gaming:

OKA Gaming was founded in the beginning of 2021 and is a German mobile esports and content company located in Düsseldorf, Germany at the Fusion Campus at Ubisoft. Currently, OKA has two esports teams in Clash Royale: one EU team and one APAC team. Additionally, OKA Gaming has an EU team in Brawl Stars. Overall 29 Esports players are representing OKA Gaming.

Next to mobile esports OKA heavily focuses on mobile gaming content. With a team of 9 German mobile gaming creators, reaching combined more than 1.7 million followers, OKA wants to push and promote mobile gaming. On YouTube alone, OKA reached more than a million people since the launch of the channel in January 2021. OKA Gaming offers brands unique storytelling opportunities and supports in reaching the young target group.

About GameInfluencer

GameInfluencer is the leading influencer marketing and talent management company for the gaming and entertainment industry. Founded in 2016, the company’s mission is to become the gateway to 3 billion video gamers. For brands, GameInfluencer helps realize influencer campaigns on a global scale, while providing the perfect talent. Its list of clients includes brands such as: Tencent, Samsung, Sega, Ubisoft, Paradox Interactive, Facebook, and NVIDIA.

Links:

Clash Royale Esports: https://esports.clashroyale.com/en

OKA Gaming YouTube: https://www.youtube.com/c/OKAGaming/videos

OKA Gaming LinkedIn: https://www.linkedin.com/company/oka-gaming-gmbh

OKA Gaming Trailer: https://www.youtube.com/watch?v=r4SqN-M18Z0

The post Samsung Steps into Mobile Esports with OKA Gaming appeared first on GameInfluencer.

While Valorant viewership grew larger and larger with the passing of which event, with Masters Reykjavik having an average of 389 thousand viewers and peaking at 811 thousand, Master Berlin having an average of almost half a million, and with the peak spectator being one million as well as other tournaments that were also doing great in terms of viewership, CS.GO was seeing the opposite, compared to before the tournaments were doing much worse viewership wise, the peak views for the majority of tournaments was being around 200-300 thousand views, less than the average of the bigger Valorant tournaments, only ESL Pro League Season 14 and IEM Cologne 2021 were able to register good viewership but even those events were falling short compared to their main rival Valorant.

You can check the game’s viewership at EsportsCharts.

Some top-level pro players like nitro, ethan and Mixwell and also coaches left the CS:GO competitive scene to join Valorant as they saw the game as a new opportunity and something fresher.

The CS:GO community proved the game is far from dead

Despite all that was said above, the PGL Major Stockholm proved that CS:GO is far from dead, as a matter of fact, its liver than ever.

With the PGL Major Stockholm being the first event in two years realized on LAN with a crowd the excitement was through the roof, the tournament had the best CS:GO teams in the world what made it even more important, all eyes were in the biggest and probably most anticipated tournament in CS:GO history.

The community support was overwhelming even in the challenger stage and Legend Stage was the games were played on LAN but without a crowd, the number of viewers was amazing with the games having an average viewership of almost 400 thousand in that phase alone.

On twitter the PGL Major Stockholm was trending from the first day until the tournament last, this proved that CS:GO still had a lot of fans and that despite what some were saying about the community being dying slowly the fans proved otherwise, by watching the games, commenting their opinions on Twitter and overall showing they still care and love the game they considered to be the best FPS in the world.

The Major playoffs saw every viewership record being shattered

If there is something that is great about Esports, in general, are the crowds, playing in front of a sold-out crowd is amazing, it brings more emotion to the game and makes so that the game feels even more important, even from someone watching at home the difference of playing in Lan with a crowd and without a crowd is abysmal.

And there are no crowds better than the CS:GO crowds, as usual, the fans put up a show in every series of the playoffs, from chants of support for their team to do the Mexican wave, and the well-known posters the atmosphere in the arena was always amazing.

Something that was also incredible was the level of CS:GO, throughout the playoffs, we got to see the game played at the highest level, and maybe that’s why so many people tuned in at home to watch the Major, during the playoffs the Major shattered viewership records series after series always establishing a new record after a match had ended with all the matches in the playoffs having more than one million peak viewers.

The Grand Final was the culmination of what this tournament had already said to us a long time ago CS:GO is here to stay, in the finals G2 Esports faced against NAVI and the viewership as well as the games were spectacular, PGL Major Stockholm had a peak of 2.74 million viewers in the final becoming the most successful CS:GO event of all time and sits in the 7^th place in the top ten most viewed Esports events in history according to eschats.com.

This event proved that not only CS:GO is sill alive it is doing better than ever, the community and fans, in general, proved the interest in this game is at an all-time high and that CS:GO will stick around for quite some time.

If you have never played CS:GO but reading this article made you interested in experimenting with the game and see why so many people fell in love with this competitive game, you can play the game for free on Steam.

You can also get in contact with a CS:GO team if you are an aspiring CS;GO player or just want to know more about how a CS:GO organization works by contacting NAVI.

All images right belong to HLTV, and EsportsCharts.

Additional Information:

If you want to work with an esports team – send us a campaign quote

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