{"id":10997,"date":"2023-02-14T13:10:45","date_gmt":"2023-02-14T11:10:45","guid":{"rendered":"https:\/\/gameinfluencer.com\/?p=10997"},"modified":"2023-02-20T14:37:40","modified_gmt":"2023-02-20T12:37:40","slug":"the-battle-cats-tiktok-case-study-2021","status":"publish","type":"post","link":"https:\/\/gameinfluencer.com\/the-battle-cats-tiktok-case-study-2021\/","title":{"rendered":"The Battle Cats TikTok Case Study 2021"},"content":{"rendered":"\n

How PONOS used Influencer Marketing to Push Creative Ads for The Battle Cats on TikTok<\/h2>\n\n\n\n

Last summer, our team dived into a world full of cats, cat armies, cat enemies, and cat bases. After collaborating with PONOS<\/a> and getting impressive performance results for the Battle Cats campaigns<\/a> on Youtube, we decided to bring this tower defense game on TikTok. The campaign lasted 4 months, included 6 influencers, and successfully resulted in 26 UA videos. So let’s take a closer look at it.<\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Campaign Goal<\/h2>\n\n\n\n

The campaign goal for The Battle Cats was to enter TikTok by generating and running more creative ads and target audiences in various regions. The campaign ran in 2 periods which allowed us to target English-speaking regions<\/a> (US, CA, UK, and AU) first and then switch to the European market targeting Germany, France, Italy, Spain, and the UK.<\/p>\n\n\n\n

We partnered with 6 influencers, which resulted in 26 creative and unique videos. In addition, all the videos went through the A\/B testing phase, which helped us analyze each ad and strive for the best performance.<\/p>\n\n\n\n

\"Battles<\/figure>\n\n\n\n

A\/B testing for the English-speaking regions included 3 influencers, 8 content pieces, and 3 ad groups: for IOS, IOS 14+, and Android<\/a>. This resulted in 1,2M+ impressions. After careful analysis, we started a scaling phase where we only had coreytonge and snackteam influencers with 6 videos. This gave us 4,3M+ impressions.<\/p>\n\n\n\n

The same strategy was applied to the European markets giving us 5M+ impressions during A\/B testing and 7,3M+ impressions during the scaling phase.<\/p>\n\n\n\r\n