{"id":4912,"date":"2019-10-30T17:45:37","date_gmt":"2019-10-30T15:45:37","guid":{"rendered":"https:\/\/gameinfluencer.com\/?p=4912"},"modified":"2023-02-03T13:25:45","modified_gmt":"2023-02-03T11:25:45","slug":"knights-of-pen-paper-2","status":"publish","type":"post","link":"https:\/\/gameinfluencer.com\/knights-of-pen-paper-2\/","title":{"rendered":"Knights of Pen & Paper 2 Case Study"},"content":{"rendered":"
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\"Knights<\/figure><\/div>\n\n
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How to Successfully target a niche audience with influencers <\/h2> \r\n

\r\n Knights of Pen & Paper 2 is a turn-based, retro style, pixel-art adventure full of danger, intrigue, death and saving throws published by Paradox Interactive <\/p>\r\n <\/div> \r\n <\/div> \r\n<\/section>\r\n\r\n\r\n\r\n\n\n

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\"Hyper<\/figure><\/div>\n\n\n

Campaign Setup <\/h2>\n\n\n\n

Games can be advertised on gaming and non-gaming channels  \u2013 the content does not matter if the audience is a fit.<\/p>\n\n\n\n

Paradox’s mobile gaming hit Knights of Pen & Paper 2 has a very dedicated but niche target audience, that is hard to target with a broad gaming campaign. Instead GameInfluencer focused on smaller and mid-sized channels, that are watched mostly by Tabletop-Nerds and old-School gamers.<\/p>\n\n\n

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\"Criticalrole\"<\/figure><\/div>\n\n\n

The influencers for this campaign were based on their audience’s affinity with the game, their demographics and the perceived overall profile performance.<\/p>\n\n\n\n

Influencers were given full creative freedom to implement the game as naturally as possible in the style of their channels, only following a few simple talking points.<\/p>\n\n\n\r\n

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\r\n \"Unnamed\" <\/div>\r\n
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\r\n Tbh Paradox Interactive knows their audience far too well to reach to JoCat for this. The marketing geek in me is hella in love with this \r\n <\/p>\r\n \r\n Integrity the Deamon v \r\n
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\r\n \"Frank <\/div>\r\n
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\r\n This is the most enjoyment I ever took out of a promotion video. Thanks Critical Role. \r\n <\/p>\r\n \r\n Frank Voigt \r\n
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Talking Points<\/h2>\n\n\n